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Oakley, Inc. (NYSE:OO) today announced the opening of an O Store(r) in Mexico City, Mexico. This O Store(r) is Oakley's eighth international licensed location and will be owned and operated by Grupo Sanborns, S.A. de C.V., a unit of Grupo Carso well-known for its retail strength throughout Central and South America.
 
"The Mexico City O Store represents a very important international doorway into the Mexican and Latin American market, which we believe will support our overall retail sales objectives throughout the region," said Oakley founder and Chief Executive Officer Jim Jannard. "Grupo Sanborns' reputation for retail excellence makes it extremely complementary to our business ideology. We look forward to their involvement with the Oakley brand."
 
"The Oakley brand is synonymous with quality including the world's most respected eyewear, apparel and accessories," commented Carlos Slim Domit, chairman and president of Grupo Sanborns, S.A. de C.V. "We pride ourselves in partnering with the world's most sought after brands and the opportunity to be instrumental in bringing Oakley's retail presence into Mexico strengthens that resolve. We look forward to this relationship and the opportunities that lie ahead."
 
Tommy Rios, Oakley's current Executive Vice President and previous owner of Oakley Mexico until its acquisition by the company in 1995, will become Oakley's exclusive distributor in Mexico and Latin America and have direct involvement with managing the Mexico City O Store(r). This move will coincide with his expected resignation as an employee and officer of Oakley on July 1, 2005.
 
The Mexico City O Store(r) is located at the prestigious Perisur Mall in the southern part of the city and will feature Oakley's signature retail glass, stainless steel and brushed aluminum interior. In addition to the Mexico City location, there are seven other international, licensed stores operating in Austria, Australia, Chile, France, Spain and the United Kingdom.
 
O Store(r) and Oakley Vault(r) Concepts
 
Armed with the widest, most comprehensive inventory of Oakley innovations, the O Store(r) offers a full selection of the company's premium sunglasses, prescription eyewear frames, footwear, apparel, electronics, watches and accessories. Additionally, the O Store(r) offers customers a unique venue to preview new generations of Oakley performance products. The Oakley Vault(r) concept offers customers a unique opportunity to purchase off-season and discontinued merchandise from all categories.
 
Worldwide, Oakley now operates 43 company-owned O Stores(r) and Vaults(r) including locations in Australia, Japan, South Africa, United Kingdom and the United States. Additionally, the company operates 90 sunglass specialty stores through its wholly-owned Iacon subsidiary under seven separate retail concepts including: Sunglass Designs, Sporting Eyes, Occhiali da Sole, Oakley Icon, Optica, Sunglass Club and Sunglass Icon.
 
Source : communiqué de presse Oakley

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