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To support its continuing expansion in the European marketplace, REM Eyewear has hired Cecile Gueriau as its Director of European Sales. This new position was created to further strengthen REM’s presence in Europe and to provide a new channel of communication between REM and its customers. In this position, Ms. Gueriau will also explore new distribution opportunities and will support and grow REM’s key account business.
“Europe is a huge opportunity for us, and we want to cultivate our relationships there by having a permanent presence,” said Steve Horowitz, REM’s Executive Vice President. “Cecile has an impressive background in optical sales, which makes her an ideal fit for this position. Her thorough understanding of the European market will help us to better respond to the needs of that unique market.” French-born Cecile has been in the optical industry for over a decade and is now based in the UK. Most recently, she was European Sales Manager for Viva Eyewear, Ltd., where she managed European key accounts, distribution, and joint ventures. Prior to that, while employed with French-based LOGO S.A., she relocated to the U.K. and opened a subsidiary for them. Her extensive career in optics has allowed her to travel all throughout Europe, where she has built many valuable relationships in the eyewear industry.
 
REM Eyewear is a leading designer and marketer of eyewear worldwide.  REM's portfolio of brands includes Jones New York™, Converse®, Barbie™, Esquire™, Cosmopolitan™ and Lauren Hutton™ in addition to the house brands PLUS+ and Rembrand.
 
Source : Communiqué de presse REM Eyewear

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