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(San Clemente, CA) - When it comes to intelligent frame design, cutting-edge lens technology and more options in RX technology than any other company, Rudy Project Technically Cool Eyewear clearly rises to the top of the industry. When over 50% of Americans need vision correction today, Rudy Project gives retailers the most extensive range of RX solutions to offer to consumers.
 
In January, Rudy Project announced the expansion of its Authentic Sun Prescription Program to include their premier RX Direct Interchangeable prescription lenses on its best-selling semi-rimless performance models (currently available in the popular Ketyum, Rydon and Rydon II models, with the Kerosene available in May 2006, followed by the Jekyll in July). The program will be expanded to include even more models in the near future.
 
Brad Shapiro, Rudy Project North America Partner and Co-Founder, stated, “this new technology, coupled with Rudy Project’s unique RX inserts, RX Swap and RX Direct options, clearly establishes Rudy Project as the leader in offering RX Solutions for athletes and weekend warriors.”
 
The four other Rudy Project RX solutions give retailers and Eye Care Professionals the ability to cater to any customer’s needs. The convenient low profile RX insert snaps easily and firmly into the frame behind the lens, offers total versatility and minimizes risk of damage to the RX. The optical inserts can be used in 12 models, including 4 flip-up models.
 
Rudy Project continues to innovate with their new Horus, featuring the distinctive patented RX-Swap™, a user-friendly and fully integrated performance clip system that allows users to swiftly and easily change spare lenses to manage any weather condition, without even touching the lens itself. This RX-Swap™ option is an addition to the already extensive RX Direct in Frame program that offers an RX option in 27 other Rudy Project frames among the Technical Performance, Performance Attitude, Metal Technology and Ophthalmic lines.
 
Rudy Project provides exceptional RX solutions for athletes, designs and manufactures high tech sunglasses, goggles, helmets and accessories using the application of science, advanced materials and computer technology to create functional, aesthetically superior and technologically advanced products. Rudy Project’s Authentic Sun Prescription Program is offered in alliance with Sola Technologies.
 
Source : communiqué de presse


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