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Fisher-Price announced today a new licensing partnership with Greattech Vision to produce a line of high quality sunglasses for infants and toddlers. Launching at retail in Spring 2007, the two companies will offer two collections of Fisher-Price-branded sunglasses: Animals of the Rainforest and Little People. Each collection is designed to specifically meet the sun protection needs of two age groups: Infant/Toddler (0-3 years) and Toddler (2 1/2 - 5 years).
 
Each pair of sunglasses features Kid-Tuff technology including scratch and shatter resistant polycarbonate lenses, 100% UVA & UVB protection, durable, lightweight tech-nylon frames and a snug, comfort, rubber temple-fit. The new eye care line will be available beginning March 2007 at Wal-Mart for an estimated retail price of $6.97 each.
 
"Today's kids spend a great deal of time outdoors and we are excited to partner with Greattech Vision to create a top quality and extremely fun line of Fisher-Price branded sunglasses," said Lesley Levenson, Vice President of Fisher-Price Consumer Products. "We are proud to give this line of sunglasses the Fisher-Price seal of quality - marking the highest standards in the infant and preschool market."
 
"We're ecstatic about the opportunity to build a leading sunglass franchise with Fisher-Price the world's No. 1 infant and preschool toy brand," said Brian P. Hagerty, Director of Sales & Marketing at Greattech. Our goal is to help lead the way to healthier outdoor play. The introduction of Fisher-Price Sunwear provides parents with the ideal choice for Smart Sun Protection™ for their little ones. All Fisher-Price patented sunglass designs combine advanced technology with the excitement of the popular characters and decorative, colorful graphics that reflect the Fisher-Price trademark look."
 
About Greattech Vision
Greattech Vision is a division of Eye Ojo Corp. of Ontario, California, a leading eyewear manufacturer with factories in Taiwan and China. The Company has 35 years of expertise in eyewear design and production processes. Greattech Vision has built an industry reputation of providing quality branded sunwear products, at a good Price-Value. The Company's web site is www.greattechvision.com.
 
About Fisher-Price
Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NYSE:MAT) and located in East Aurora, New York, is the leading brand of infant and preschool toys in the world. The Company has a 75-year legacy of high quality toys that enhance early childhood development. Its often-emulated Play Laboratory was the first child research center of its kind in the toy industry, allowing researchers to observe the way children play and how play benefits their development. Some of the Company's best-known "classic" brands include Little People, Power Wheels and View-Master. Fisher-Price is also a leading developer of baby gear products (nursery monitors, infant swings, high chairs) as well as a wide array of character-based toys inspired by high quality children's programming such as Sesame Street, Dora the Explorer and Winnie the Pooh. The Company's web site, at www.fisher-price.com, provides valuable information and resources to parents.
 
About Mattel
Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie, the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels, Matchbox, American Girl, Radica: and Tyco R/C, as well as Fisher-Price brands (www.fisher-price.com), including Little People, Rescue Heroes, Power Wheels and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than the 30,000 people in 43 countries and sells products in more than 150 nations throughout the world. Mattel's vision is to be the world's premier toy brands -- today and tomorrow.
 
Source : communiqué de presse

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