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In an age where women are yearning to express their individuality, FreshLook® colour contact lenses offer women a way to enhance the beauty of one of their most important assets – their eyes.  CIBA Vision announces a new gift-with-purchase program to offer FreshLook patients a total eye makeover.
When a patient purchases two or more boxes of FreshLook colour contacts, including new FreshLook® ONE-DAY daily disposable colour lenses, they are eligible to receive a custom collection of four eye shadows in a slim case.  The gift also includes a “Get This Look” makeup guide featuring step-by-step instructions for four fabulous looks – all in a chic tweed wristlet to carry the lenses and makeup.  The gift, valued at $35 will be available to patients via a mail-in certificate. 
This program provides eye care professionals a great opportunity to expand their cosmetic lens business. By giving patients this free gift to create their most beautiful eyes, the eye care professional is sure to see more patients asking about FreshLook colour contact lenses.
CIBA Vision will be promoting the gift-with-purchase offer with in-office merchandising as well as, direct-to-consumer advertising in fashion and beauty publications such as Elle, Flare and Fashion 18.  The program will run through December 31, 2005, or while supplies last.
 
Source : communiqué de presse Ciba Vision

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