Oakley Announces Opening of Flagship London O Store

FOOTHILL RANCH, Calif., June 8, 2005 (PRIMEZONE) -- Oakley, Inc. (NYSE:OO) today announced the opening of a flagship O Store(R) located in the Covent Garden area of London. This latest addition to the company's expanding domestic and international retail presence will be owned and operated by Oakley's wholly owned subsidiary, Oakley U.K. Ltd.
 
"The U.K. represents a very important international market and the London O Store provides the ideal place to showcase our international brand and full range of product offerings," commented Oakley Chief Operating Officer Link Newcomb. "Covent Garden is perfect for the striking and unique design of this store which complements the area's notoriety for design excellence."
 
The O Store's King Street location features the building's original stone and brick facade with a modern retail interior of glass, stainless steel and brushed aluminum.
 
O Store(R) and Oakley Vault(R) Concepts
 
Armed with the widest, most comprehensive inventory of Oakley innovations, the O Store(R) offers a full selection of the company's premium sunglasses, prescription eyewear frames, footwear, apparel, electronics, watches and accessories. Additionally, the O Store(R) offers customers a unique venue to preview new generations of Oakley performance products. The Oakley Vault(R) concept offers customers a unique opportunity to purchase off-season and discontinued merchandise from all categories.
 
Worldwide, Oakley now operates 43 company-owned O Stores(R) and Vaults(R) including locations in Australia, Japan, South Africa, the United Kingdom and the United States. There are also seven other international locations operating as licensed stores in Austria, Australia, Chile, France, Spain, and the United Kingdom. Additionally, the company operates 90 sunglass specialty stores through its wholly owned Iacon subsidiary under seven separate retail concepts including: Sunglass Designs, Sporting Eyes, Occhiali da Sole, Oakley Icon, Optica, Sunglass Club and Sunglass Icon.
 
Source : communiqué de presse Oakley